exhibitors 2026

Fujifilm brings nearly 100 years of heritage in motion picture imaging to today’s cinema production landscape. From its origins in film stock – trusted by generations of filmmakers for its colour science, latitude, and distinctive look – Fujifilm has continually evolved alongside the industry it also helped shape. Decades of innovation in cinema lens design have further strengthened its reputation, delivering optical precision and character to productions worldwide. Building on this legacy, Fujifilm has entered a new chapter with its first dedicated cinema camera, the GFX ETERNA 55. Combining large-format sensor technology with the company’s renowned colour science, it offers filmmakers a powerful new tool for cinematic storytelling. At its core, Fujifilm remains committed to enabling creative expression, bridging heritage and innovation for the next generation of filmmakers.